CENTURY 21: The Gold Standard
How is the price set?
It's critical to price your home right in relationship to the current real estate market an d to the conditions prevailing in your local marketplace. Because the real estate market is continually changing, and market fluctuations have an effect on property values, it's imperative to select your list price based on the most recent comparable sales in your neighborhood.
A comparative market analysis provides the background data on which to base your list-price decision. Study the comparable sales material presented to you by the different agents you interviewed initially. If the analyses are more than two or three months old, have your agent update the report for you. If all agents agreed on a price range for your home, go with the consensus.
Watch for an agent whose opinion of value is considerably higher than the others.
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